AI Insights · Timothy · January 2025
Top Tools Apps Performance in New Zealand Q4 2024
Explore the performance trends of top tools apps in New Zealand for Q4 2024, including downloads, revenue, and active users, based on Sensor Tower data.
During the fourth quarter of 2024, the top tools apps in New Zealand displayed varied performance trends across downloads, revenue, and active users, according to Sensor Tower data.
NordVPN – fast VPN for privacy from Nord Security saw a steady weekly revenue, peaking at around $8K in early October and closing the year at approximately $6K. Downloads started strong with 3.9K at the beginning of the quarter but declined to about 1.5K by the end. Active users experienced a decrease from 33K to 27K over the quarter.
AVG AntiVirus & Security showed a consistent revenue trend, averaging around $1.4K weekly. Downloads fluctuated, peaking at 1.1K in the final week of December. Active users increased from 2K to nearly 2.5K towards the quarter's end.
ExpressVPN: Fast & Secure VPN maintained a solid revenue stream, with a high of $5.6K in early October. Downloads remained steady, averaging 1.2K weekly, while active users varied slightly, closing at about 4K.
Norton360 Antivirus & Security experienced a gradual revenue decline from $2.9K to $2K. Downloads saw minor fluctuations, averaging 700 weekly, while active users showed a slight increase, ending at 5.7K.
Surfshark: Secure VPN service had a stable revenue trend, peaking at $1.9K in late October and December. Downloads hovered around 600 weekly, and active users remained consistent at approximately 5.2K.
For more detailed insights, visit Sensor Tower.